Puma • The Creative Factory

Sneakers, I wear them daily. From my Nike wedges to my Isabel Marants, Supergas and Vans. I’ve been enlarging my collection over the last months. Although I prefer a sneaker wedge, there’s nothing more comfy than a good pair of flat sneakers. So when Puma kindly invited me to design my own pair, I couldn’t resist. I had the choice between high  tops and low tops in different materials. Since I’m quite a small gal, I opted for the low tops (Basket II) instead of the high tops (First Round) because hiding your ankles behind a shoe makes you look shorter and a bit heavier as well.

There I was, on the iPad, ready to design my own sneaker. Kind of hard if you’re limited to certain choices, because if I had carte blanche, I’d know what kind of sneaker I’d want! But I managed to make something out of all those choices in front of me. I’m going to spare you the details and show you what I’ve made once they arrive! And believe me, I’m as curious as you are!

Thanks again to UPR, Puma and Avenue for this awesome event! Oh and Ouni, your beats are tha bomb!

Esprit x RCA Limited Edition

esprit, royal collega of art london, regent street, refurbished store, collaboration, sustainable fashion, fluffy sheep jacket,  dip dye coat, knobby sweater, fluffy striped sweater, ryan mercer, rachel hall, julia mackenroth, merino scarf, abstract print, online store

esprit, royal collega of art london, regent street, refurbished store, collaboration, sustainable fashion, fluffy sheep jacket,  dip dye coat, knobby sweater, fluffy striped sweater, ryan mercer, rachel hall, julia mackenroth, merino scarf, abstract print, online store

esprit, royal collega of art london, regent street, refurbished store, collaboration, sustainable fashion, fluffy sheep jacket,  dip dye coat, knobby sweater, fluffy striped sweater, ryan mercer, rachel hall, julia mackenroth, merino scarf, abstract print, online store

esprit, royal collega of art london, regent street, refurbished store, collaboration, sustainable fashion, fluffy sheep jacket,  dip dye coat, knobby sweater, fluffy striped sweater, ryan mercer, rachel hall, julia mackenroth, merino scarf, abstract print, online store

It’s not easy being a well known quality brand in between all those high street chains producing nothing but fast fashion. Esprit is one of those brands that has been around for ages. My mom used to dress me in it a lot but as I grew older, Esprit and I went our seperate ways. It had been ages since I heard something about it other than ‘Red tag, she’s wearing Esprit!‘. But being a blogger and all, I found out Esprit was back on the radar. Refurbished stores, top models as the figurehead… Yes, they kind of drew my attention.

Two weeks ago I was invited to one of their events in Cologne and a week after in London. I couldn’t really go but luckily some of my fellow bloggers did. I was in London the day after the event for about five days – adventures coming up on the blog – and passed by the renewed Esprit store on Regent Street. The limited edition RCA collection was in stores and I was surprised. Severel pieces are on my wish list already! But what was the collection exactly about?!

Esprit collaborated with the Royal College of Art in London for the second time now. Upcoming talent got the opportunity to design a collection and Esprit learned what was new in fashion town. The three winning designers questionned wheter fashion could be sustainableRyan Mercer, Rachael Hall and Julia Mackenroth each had their own ideas and started creating like crazy. From abstract prints by Ryan Mercer to a fluffy sheepy coat by Rachael Hall and a fluffy dip-dye sweater by Julie Mackenroth… I want it all!

Now available in 11 selected Esprit stores worldwide and online. In Belgium only for sale in Antwerp (Meir 9).

Sundays in East London

I hear the rain pouring down on my window pane and I can do nothing but think about where I was one week ago. I had the best sunday one can possibly have, filled with clothes, food, music and cool people surrounding me. Yep, sundays in East Londonespecially in Brick Lane – are the best! Brick lane is, for those of you who don’t know, filled with one vintage store after another and some cool boutiques in between. You might also encounter lots of multicultural smells of food and of course two bagel/beigel shops that are open 24/7, 365 days a year. We tried one of them and it was gooood!

What else? Oh, I finally found my bolo tie!!! That’s probably the only thing I bought that day. Oh wait, I totally forgot about another awesome shop we stopped by: the American Apparel Factory Outlet! We were just leaving when someone handed us a flyer of some other vintage store. On our way to that one, we accidentally bumped into the AA outlet. Our day couldn’t get any cooler! Nothing can top this sunday, I tell ya. Or maybe… waking up in the Sanderson hotel with a delicious breakfast in bed followed by a day of free shopping in Oxford Street…

What are you looking at?

1/ Fashion Street – 2/3/ Fashaddict, a cute shop with pretty clothes! – 4/ Smoothie galore – 5/ East London streetart – 6/7/8/ The Vintage Store London, where I bought my bolo tie – 9/ Elien sipping on her smoothie while vintage shopping – 10/ Isabel and Converse, how we roll – 11/ The Lazy Ones, awesome shop! – 12/ Man randomly playing the piano in a second-hand furniture store – 13/ Some more streetart in Brick Lane – 14/ Funny Brick Lane coffee shop – 15/ East London streetart