It’s not easy being a well known quality brand in between all those high street chains producing nothing but fast fashion. Esprit is one of those brands that has been around for ages. My mom used to dress me in it a lot but as I grew older, Esprit and I went our seperate ways. It had been ages since I heard something about it other than ‘Red tag, she’s wearing Esprit!‘. But being a blogger and all, I found out Esprit was back on the radar. Refurbished stores, top models as the figurehead… Yes, they kind of drew my attention.
Two weeks ago I was invited to one of their events in Cologne and a week after in London. I couldn’t really go but luckily some of my fellow bloggers did. I was in London the day after the event for about five days – adventures coming up on the blog – and passed by the renewed Esprit store on Regent Street. The limited edition RCA collection was in stores and I was surprised. Severel pieces are on my wish list already! But what was the collection exactly about?!
Esprit collaborated with the Royal College of Art in London for the second time now. Upcoming talent got the opportunity to design a collection and Esprit learned what was new in fashion town. The three winning designers questionned wheter fashion could be sustainable. Ryan Mercer, Rachael Hall and Julia Mackenroth each had their own ideas and started creating like crazy. From abstract prints by Ryan Mercer to a fluffy sheepy coat by Rachael Hall and a fluffy dip-dye sweater by Julie Mackenroth… I want it all!
Now available in 11 selected Esprit stores worldwide and online. In Belgium only for sale in Antwerp (Meir 9).