The Target Group & Its Surroundings
These past few weeks have been hectic, chaotic and just utter madness. Being home for three weeks was really starting to annoy me, so I was actually glad to go out and take those exams. Three down, four to go! In between studying we were assigned to make a mission statement for our magazine and to create two moodboards: one with our content and one with our target group. A lot of us were disappointed that we had to give up study time to do this but in fact it all turned out pretty well and I’m very proud of what I made. I hope I get these back, so I can hang them somewhere in my room.
The Content: I want to create a magazine where you can find a lot of new things such as places, people and brands. I want the magazine to feel like a blog in paper form. By that I mean that you can find the same stuff as we do on blogs, such as hotspots, DIY’s, upcoming talents, tutorials and so on… But of course, the typical subjects will be addressed as well. That’s why I tried to divide the moodboard in four pieces:
- Men: trends, gadgets, people
- Women: beauty, trends, designers, home
- Hotspots, DIY, recipes, …
- Apps, Internet, Blogs, Music
At the bottom on the right I added some cool fonts that I might use in the magazine together with pastel colors. I want the layout to be very simple, but sophisticated, with pastels, but not too girly! I’m starting to freak out when I think about how much work and effort will have to go into this magazine, but I’m sure Jilke and I will do great! We’ll also have to make a short reportage, which I’ll be sharing with you as well
The Target Group & Its Surroundings: When I think about who I want to see reading my magazine, I actually think of myself. I want him or her to know a bit about fashion, but to be curious enough to find out even more. (S)he has to be creative and be willing to do something with that creativity after reading the magazine. Being familiar with some blogs might help, but it’s even better if that’s not the case, because we will providing our readers with some great blogger tips! The ones we target have to love life, love food and enjoy being with friends. They have to capture some great moments by photographing them and most of all: they have to be at least a bit stylish. No, that’s really not an obligation, but it would just make me proud to see someone I think is stylish read my magazine!
Well, that was it for now. Sorry that I haven’t posted something for a week, but I had three exams on 4 days, so that kind of sucked. Wish me luck for the upcoming ones!