Video: C&A Reimagine kick-off

Two days in Madrid, who declines such an offer? I didn’t, so off I went – completely underdressed – to the capital city of España. Totally surprised that the lovely people from C&A picked me amongst other good Belgian bloggers to attend the official kick-off of their Reimagine Design Challenge. Their what now?

Reimagine stands for challenging eight young and upcoming European designers to make something out of 200 plastic spoons, forks, knives and cups. We couldn’t see the designs just yet but since January 24th, you can follow their design adventure on the C&A Facebook page or follow it all on Twitter: #reimagine. For 12 weeks straight, designers will be challenged to make something extraordinary and to reimagine the future of clothing. Quite a smart way of C&A to get a new brand image.

I can’t wait to see the outcome and other work by the lovely designers. But for now, I want to say: thank you C&A for having me!!!

  • Lynn C.

    Omg uw kamer!! Ik zou daar sowieso verloren lopen :D
    Moet leuk en interessant geweest zijn :)

  • Marijs

    Nice vid!!!

  • nathalie

    Leuk filmpje en echt zooo geweldig dat je er naartoe mocht!

  • Charlotte

    haha die gang is trippy!
    leuk dat je die kans kreeg, zou ook geen nee zeggen!
    xo Charlotte

  • Catherine


  • Irene

    ooh sounds so cool! Enjoy it there!

  • Chloe

    Super leuk filmpje geworden! :)

    Tot snel!

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