Video: C&A Reimagine kick-off
Two days in Madrid, who declines such an offer? I didn’t, so off I went – completely underdressed – to the capital city of España. Totally surprised that the lovely people from C&A picked me amongst other good Belgian bloggers to attend the official kick-off of their Reimagine Design Challenge. Their what now?
Reimagine stands for challenging eight young and upcoming European designers to make something out of 200 plastic spoons, forks, knives and cups. We couldn’t see the designs just yet but since January 24th, you can follow their design adventure on the C&A Facebook page or follow it all on Twitter: #reimagine. For 12 weeks straight, designers will be challenged to make something extraordinary and to reimagine the future of clothing. Quite a smart way of C&A to get a new brand image.
I can’t wait to see the outcome and other work by the lovely designers. But for now, I want to say: thank you C&A for having me!!!
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